WELCOME TO UNIT 7: DESIGN & APPEAL
AESTHETICS - USABILITY EFFECT
Aesthetic which is concerned with concept of value and beauty plays an important role in design. It influences a design. It may affect and bring about changes to a design's acceptance, performance and use. Aesthetic designs are perceived as easier to be use and have higher probability of being used compared to less-aesthetic designs.
Moreover, aesthetic designs are more effective at fostering positive attitudes than unaesthetic designs, and make people more tolerant of design problems since positive attitudes will tend to create a positive relationship between the users and the design. Negative relationships on the other hand will result in an interaction that narrows thinking and limits creativity.
Example 1: These aesthetic structure or design was taken near the entrance of UNIMAS main gate.
Example 2: The aesthetic design of the roof was taken on the way to CAIS.
Example 3: Hand carry bags
Source: Own belongings
Explanations:
The picture below shows two hand carry bags. The pink coloured bag (the bottom image) is perceived to be more attractive and thus has a higher aesthetic value compared to the plain beige hand carry bag (the top image of the picture). Although the pink coloured bag has a higher beauty aspect, however it has a low usability since it has only one storage compartment. However, the pink coloured bag has more potential buyers since designs with higher aesthetic value are perceived to be more usable. As compared to the beige hand carry bag with a lower aesthetic value, the beige bag has higher usability since it has more storage compartments plus an additional pull-up handle for easy carry.
Source: Own belongings
Explanations:
The picture below shows two hand carry bags. The pink coloured bag (the bottom image) is perceived to be more attractive and thus has a higher aesthetic value compared to the plain beige hand carry bag (the top image of the picture). Although the pink coloured bag has a higher beauty aspect, however it has a low usability since it has only one storage compartment. However, the pink coloured bag has more potential buyers since designs with higher aesthetic value are perceived to be more usable. As compared to the beige hand carry bag with a lower aesthetic value, the beige bag has higher usability since it has more storage compartments plus an additional pull-up handle for easy carry.