ARCHETYPES
Archetype originates from a Greek word, 'Archetypos' which simply means first of a kind. Archetypes are the standard symbols, models and patterns of thoughts caused by of unconscious biases and dispositions that
have been unconsciously formed in the brain.
There are several themes of archetypes such as theme of myths, characters and imagery. Archetypes are used in design to provide a standard scheme to bring out a specific concept for a particular design or a product. The application of archetypes in products' brand include Hero archetype is aligned with the brand Nike.
have been unconsciously formed in the brain.
There are several themes of archetypes such as theme of myths, characters and imagery. Archetypes are used in design to provide a standard scheme to bring out a specific concept for a particular design or a product. The application of archetypes in products' brand include Hero archetype is aligned with the brand Nike.
Godiva branded chocolate is associated with 'The Lover Archetype'. This picture was taken in Penang.
'Disneyland' Logo is associated with 'The Magician Archetype'. This picture was taken in Hong Kong.